I suppose this is partly relevant. I worked for a while at BMOC, which was the distribution arm for G.U.S. (Great Universal Stores. Or Give Us Strength, as we used to say), which owned all those catalogue titles: Kays, Brian Mills, John England etc. Pages from the unreleased 'new' catalogues were quite often found in the men's toilets. Er, and it has also to be noted, sometimes men in their underwear photos as well.
Nothing new under the sun, as they say.